It’s been an incredibly busy six months here at Tonic. Behind the scenes, we’ve been working relentlessly to reinvent ourselves, rethink how we do things, and completely rebuild the platform that brings you all the foiling content you know and love. It’s been a monumental undertaking, and I’m incredibly excited that you’re finally getting to see the fruits of all that hard work.
You might notice things look a little different around here. We’ve redesigned the entire website, reimagined how we deliver our content, and created a completely new experience. It’s been built with the modern world in mind, designed to work beautifully on your phone, tablet, or desktop, while still delivering the in-depth features, incredible photography, and quality journalism that have always been at the heart of what we do.
After 20 years of publishing digital magazines in much the same way, we knew it was time for a change. The world has moved on, the way we consume content has evolved, and we wanted to make sure Tonic was ready for the future. That means more podcasts, more video reviews, more original video content, and more of the stories and adventures that inspire us all to get out on the water. Our new platform allows us to bring all of these elements together in ways we simply couldn’t before, with video and podcasts becoming an integral part of what we do rather than something that sits alongside it.
Of course, one thing that hasn’t changed is our passion for foiling. I’m still out on the water every chance I get. I was prone foiling today, para-winging yesterday, and, with a bit of luck, I’ll be wing foiling tomorrow. That obsession with flying above the water is what drives everything we do, and we want Tonic to embrace every aspect of this incredible sport. Whether you’re into winging, prone foiling, downwinding, pumping, para-winging, or anything else that gets you up on a foil, there’s a place for you here.
You’ll also notice our new logo, our new strapline, WE ARE FOILING, and a cleaner, more contemporary look throughout the issue. We wanted to strip things back, let the photography and the stories do the talking, and create something that feels fresh without losing the identity we’ve spent so many years building.
On a personal note, putting this out into the world is both exciting and a little nerve-racking. When you’ve poured so much time, energy, and effort into something, it’s never easy to finally let it go and see what people think. As I write this, it’s half past ten at night, and we’re still putting the finishing touches on everything. We’ve had plenty of late nights, long days, and challenges along the way, but that’s what happens when you care deeply about what you’re creating.
Ultimately, we want Tonic to be your home for everything foiling. A place to discover new ideas, learn something, get inspired, and share in the passion that makes this sport so special. The format might have changed, but our commitment to bringing you the very best content hasn’t.
So welcome to Issue 29, and welcome to the new Tonic. Have a look around, explore the features, watch the videos, listen to the podcasts, and let us know what you think.
Here’s to the next 20 years of flying above the ocean.
See you on the water!